Beat This Fish!

Privacy Policy

Beat This Fish, LLC

(last updated June 1, 2011)

What this Privacy Policy Covers

This privacy policy explains how Beat This Fish treats personally identifiable information that Beat This Fish collects and receives. Personally identifiable information is information about our customers that can identify them, such as name, address, e-mail address or phone number.

This policy also applies to our use of what our industry calls 'Customer Proprietary Network Information' (CPNI). CPNI relates to the use of Beat This Fish Software. CPNI does not include personally identifiable information such as name, telephone number and e-mail address.

This policy does not apply to the practices of companies that Beat This Fish does not own or control, or to people Beat This Fish does not employ or manage. However, when Beat This Fish uses companies, agents, contractors or other third parties to perform services on its behalf, Beat This Fish requires that they protect CPNI and personally identifiable information consistent with this policy.

Accessing Private Information

A central feature of Beat This Fish's product is its ability to integrate user's data into a unified service. In order to accomplish this, Beat This Fish's software may access your data. We do not use this information for any purpose other than to enable special features.

Other information we collect may be used to protect customers, employees and property against fraud, theft or abuse, to conduct surveys and to maintain good customer relations.

Information We Collect

Beat This Fish collects personally identifiable information and CPNI when customers register with Beat This Fish, when customers use Beat This Fish products or services, when customers visit Beat This Fish Web pages or the Web pages of certain Beat This Fish partners and when customers choose to enter promotions or sweepstakes or participate in a survey.

When a customer registers for a Beat This Fish account, we require name, gender, state, zip code, e-mail address and a password.

Customers may also provide information in response to surveys conducted by Beat This Fish either online or offline. If this information is connected directly to your personally identifiable information, it is personally identifiable information under this policy. In addition, customers may provide Beat This Fish with personal information when they interact with us. For example, customers may provide such information when requesting or using Beat This Fish customer service.

Use of Information

Administrative Messages

Beat This Fish uses personally identifiable information to create and maintain accounts, including the delivery of important administrative messages such as service announcements, privacy policy updates, terms of service updates, software changes, notifications and account status notifications regarding that particular account (by e-mail, text message, call from customer service or any combination). Please note that when you do not opt in to marketing offers described herein, we will continue to send you this important account-related information.

Information Sharing and Disclosure

We may share information with companies that work on behalf of Beat This Fish to provide a product or service that has been requested. We share this information only when it is required to deliver the service in question, and any company working with Beat This Fish to deliver such a service does not have a right to use the information we provide to them beyond what is necessary to assist us in delivering that product or service.

You may elect to participate in Beat This Fish-sponsored contests, giveaways, sweepstakes or other promotions and product or service opportunities that Beat This Fish may sponsor. If Beat This Fish should use third parties to deliver these promotions, Beat This Fish will share only the information required to allow them to do their job and will not allow the third party to use information for any other purposes without appropriate permission.

We respond to subpoenas, court orders, or legal process, or to establish or exercise legal rights or defend against legal claims.

We share information when we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Beat This Fish terms of use or as otherwise required or permitted by law or consistent with legal requirements.

We will transfer information about our customers if Beat This Fish is acquired by or merged with another company.

Ability to Update or Delete Information

Beat This Fish gives you the ability to update and delete personal information you have provided to us. Please note that any information that we have obtained may remain in backup storage for some period of time after a deletion request. This may be the case even though we will not use such information. Further, we retain call and other records consistent with legal requirements.

Personalization, Cookies, Web Beacons and Aggregate Data This section identifies how Beat This Fish and third parties use Web technologies such as cookies and Web beacons, and identifies how your IP address may be seen or used as you use the Beat This Fish service. These technologies are generally used to improve or personalize a service in some way so that it is easier to use.

Cookies are small text files placed on a computer's hard drive by a Web site when a customer visits that site. Cookies are used within the Beat This Fish service as follows:

Cookies identify a customer's computer and record customer preferences and other data about the visit. When customers return to the site, the site knows who they are and can personalize the visit to that site. Beat This Fish uses cookies to collect information to improve and personalize our services and make suggestions to customers. In most cases your computer will provide you with the ability to clear cookies and to disable cookies (this depends on the browser you are using).

When you log in to the web site, Beat This Fish recognizes your identity. Independently of cookies, Beat This Fish may personalize your experience and suggestions on the web site or on your phone. Beat This Fish may also place Web beacons on its site in conjunction with cookies to monitor how visitors are navigating and/or interacting with the site. A Web beacon is a small, sometimes transparent graphic image on a Web page, Web-based document or in an e-mail message that is designed to allow the site owner or a third party to monitor the address and other information of the user visiting the Web site or sending or responding to the e-mail. Web beacons are used within the Beat This Fish service as follows:

When the Web beacon points to a site to retrieve the image, at the same time it can pass along information such as the IP address of the computer, the time the Web beacon was viewed and for how long and the type of browser that retrieved the image.

Beat This Fish uses Web beacons to improve its site design and operational and business practices over time.

In some, but not all, computers and phones, turning off the browser's cookies will prevent Web beacons from tracking the user's activity. The Web beacon will still account for an anonymous visit, but the information unique to the user will not be recorded.

Customer Proprietary Network Information.

Customers have a right, and Beat This Fish has a duty, under the law to ensure the confidentiality of CPNI. Beat This Fish may use customer CPNI to market additional communications and data products and services similar to the types currently used from us. Again subject to your permission, Beat This Fish may contact you to market additional products and services we and our partners sell.

Beat This Fish also discloses customer CPNI as required by law (see 'Information Sharing and Disclosure' above). And, to provide service, we may use and disclose CPNI to our agents and independent contractors, but we restrict their use and limit disclosure of CPNI for purposes of providing service or to market products and services as previously described. We will also prohibit the third party from further disclosing the CPNI except as required by law and will require the third party to implement safeguards to protect the confidentiality of the CPNI.

Confidentiality and Security

Beat This Fish works to safeguard your personally identifiable information. Beat This Fish limits access to personally identifiable information about our customers to employees who we believe reasonably need to use that information to provide products or services to our customers or in order to do their jobs.

We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about our customers. We use technologies to safeguard personal information including: Secure Socket Layer (SSL) encryption Firewalls and intrusion detection systems Password protection of systems containing personally identifiable information. As with any Web site, the security of information also depends on the safe computing practices of its customers. We strongly recommend that all Beat This Fish customers: should use strong passwords that are not easily guessed for system access should not share passwords with others should not respond to e-mails or text messages asking for password information.

Changes to this Privacy Policy

Beat This Fish may update this policy from time to time if our practices change or if changes in the law require us to do so. We will notify customers about significant changes in the policy by sending a notice to the primary e-mail address specified in the Beat This Fish account or by placing a prominent notice on our site.

Questions and Suggestions

If you have questions or suggestions about this policy, you can contact us at: Beat This Fish, LLC., address support@beatthisfish.com